Investing in a new website is a significant choice for any company, large or small. Your website is the online face of your brand – the place where potential consumers visit to learn more about who you are and what you do.
When done effectively, a new website will act as a lead-generation machine, converting online visitors into measurable conversions. However, if you miss the point, you may open a can of worms — a seemingly never-ending loop of changes and repairs that devour your time and money.
Most business owners are aware of the dangers of website design and development initiatives. After all, we have all heard horror stories about corporations constructing websites only to wind up with a product that does not work as planned or does not reflect the vision that was originally offered.
Are you ready to alter your approach to website projects?
Here are the top five things to think about while developing a website:
Identifying your most important users
This may sound obvious, but you would be shocked how many internet projects have been finished without conducting a good user profile study. To build a website that matches the demands of your most critical target audiences, you must first understand who they are and why they are visiting your site and then allotting a specific complete website package.
A website for a doctor’s clinic, for example, would most likely target their patients as their major audience. However, if the clinic’s healthcare professionals utilise the website to update client information, make appointments, reply to public enquiries, and post updates, then the internal healthcare professionals should also be considered key users.
Before contacting a website development business, you should narrow down your user audiences, understand why they visit your website and think about how you might improve your site to better fulfil their demands.
Increasing the visibility of your brand
Is it time for your company’s logo to be updated? Is the colour palette of your trademark looking dreary or dated? Do you even have a paper with visual branding guidelines? All of these factors must be considered before investing in the development of a website. Your website will be more aesthetically appealing if your branding is clear, consistent, and current.
If you are having problems getting started on your branding guidelines document, we recommend looking at some of the world’s most inspiring brand guide samples.
Prioritizing mobile devices
In 2018, no business should invest in a website that is not designed to be mobile-first. With mobile devices accounting for 51% of worldwide online traffic, ignoring responsiveness is one of the surest ways to stymie your site’s success. Because many of your users will be visiting your site by tablet or mobile phone, you need to ensure that your design is optimised for how photos, text, logos, and other features will appear on smaller displays.
Enquire with your web development business whether they are familiar with a mobile-first design, sensory design, and adaptable design – all of which are required when designing a website for mobile consumers.
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Calls to action are included.
Nothing stifles a website’s operation like failing to include a call-to-action (CTA) on every page. What exactly is a CTA? It is a remark or question that encourages your website visitors to act.
For example, at the end of a blog article, incorporating the line, “Follow us on Facebook for more unique gardening ideas!” encourages readers to act by following your company on social media.
As a general guideline, every page of your website should have at least one CTA.
It is also important to note that if you have a CTA on your website, your visitors should be able to execute the advised action right away by clicking on your button.
Scalability of your website design
Make the mistake of creating a website that just serves your present needs. There is no better time to plan for the future than when you are redesigning your website. Too frequently, company owners spend a large sum of money constructing a website, only to discover a few months later that there are now new capabilities that they require, and they lack the expertise to implement them.
Simple things like avoiding single points of failure (SPOF) are essential if your website is to continue meeting your company’s needs for years to come.
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Always strive to reduce the possibility that your website may be compromised if something goes wrong. Having a backup plan (and a backup, backup plan) is always preferable to discovering that you are stuck in your present predicament because you did not plan ahead of time.
By keeping these 5 things in mind, bespoke web developers in all sectors may improve their chances of a successful website project by ensuring their needs are satisfied and the overall design supports their business goals.