In this digital age, it is important for businesses to have a presence online and grow their online visibility. Search Engine Optimization (SEO) has become an important strategy for businesses to increase visibility. A blog post also known as a ‘blog’ or ‘article’ is a type of publication on the Internet. It is similar to an online magazine article with a hyperlink that readers can click to read more about your topic of choice.
As an internet user, you must have come across many blog posts related to different topics; some of them might even have influenced your purchase decisions later on. If you are looking forward to establishing your business as well as growing it, you need to focus on developing your digital presence backed by content marketing and SEO strategies.
Content marketing involves creating and distributing helpful, relevant content that attracts users directly or indirectly in order to drive traffic towards your website and build brand awareness.
What is Guest Posting?
A guest post is a form of content that is published on another website, which is not your own. It could be an article, video, podcast or any other form of content that has been published on another website. This is basically done to get more exposure to your brand or website. A guest post is basically a blog post written by someone who is not the website owner.
The author of the post is usually paid to write the post and publish it on the website. The website owner generally gets visitors to his/her website when the guest blog post is published. A guest blog post is a great way to expand your brand’s reach and establish yourself as an industry thought leader. It’s also a great way to get backlinks and increase the number of visitors to your website.
Why does Guest Posting work as an SEO strategy?
Apart from expanding your brand visibility, guest blogging also helps in increasing website traffic and backlink popularity. In order to understand how guest blogging works as an SEO Strategy, you need to understand the ‘SEO’ acronym. There are two terms that form the acronym ‘SEO’: – Search Engine Optimization: An SEO strategy is all about how to improve the visibility of your website on the internet by optimizing your content for the search engines.
Guest Blogging: Guest blogging is another SEO strategy for the visibility of your website. Backlinks are the primary factor for a website to appear on the first page of a search result. The more backlinks, the more popular your website gets. The guest blogging strategy helps you in getting more popularity via backlinks as the process is done through guest posts.
How to implement Guest Blogging as an SEO Strategy?
Guest blogging is done by publishing your article on another website with a hyperlink that leads the audience to your website. The most challenging thing about guest posting is finding a relevant platform. You can use a keyword research tool such as Long Tail Pro or SEMrush to find out the most searched keywords related to your website.
By using tools like these, you can find blogs that are publishing content related to your niche and pitch them with your article. The other option is to search for blogs related to your website through Google search. Find the ones that are accepting guest posts and pitch your article to them.
How to find the right platform for guest blogging?
When you are looking for guest blogging for your business, you will come across various platforms. All platforms are different, and finding the right one for your blog isn’t always a straightforward process. This article gives advice on what to look for when choosing a platform for your blog. you can join the community on many forums and find good sites.
How to select the right guest blog platform?
While selecting the right platform for guest blogging, make sure that the chosen platform is relevant to your business. You can use the following strategies to select the right guest blogging platform:
- Use Google search to find guest blogging websites where you can submit a guest post. – Use Google Trends to find out the most trending topics in your niche.
- Analyze the backlinks of your competitors to find out if they are using guest blogging.
- Use SEMrush to get the list of guest blogging websites that your business can use as a guest blogger.
How to choose the right topic for guest blogging?
Guest blogging is a long-term SEO strategy that requires patience. You cannot expect exponential growth within a couple of days or weeks. Hence, you need to understand that blogging is a slow process. However, if you want to expedite the process, you can take the following tips into consideration:
- Find a blog that is getting a good amount of organic traffic.
- Find a blog that is getting high-quality backlinks.
- Find a blog that is getting low-competition keywords.
- Find a blog that is having a relevant audience.
- Find a blog that is willing to publish guest posts.
- Find a blog that has published only a few guest posts.
- Find a blog that has got a good response on the guest posts.
Guest blogging is one of the most effective ways to grow your brand visibility, increase brand awareness, and drive more traffic to your website. What’s more, it also allows you to tap into your network of industry influencers and build relationships with them. If you follow the above-mentioned tips while implementing guest blogging as an SEO strategy, you can expect great results!