Today we are going to talk about something that has been asked by our readers a lot. We are of course going to talk about the orange book distribution but not just that, we are going to help you understand the entire thing.
How a book goes from the Orange printing facility to the Orange warehouse and how it ends up in the hands of our beloved readers.
This is a story that is quite common among the publishers and you will find parallels with our case if you are a book published yourself.
However, there might be a few instances where the process might be different according to the reason and according to the country.
So, let’s begin the process.
THE ORANGE BOOK DISTRIBUTION
This is the stage where the book has been finally edited and finalized and approved by the author and after every other step, it goes into the printing process.
THE PRINT FACILITY
Orange Publishers has one of the biggest print facilities in the whole of south-east Asia and therefore the print facility is active 24/7.
There are many brands with publish together and Orange is one of the brands under a single company and all of them publish in this facility.
One thing we must always keep in mind and this is something that we pay close attention to is that we do not want the books to get mixed up.
That is why we use technology similar to airport baggage facilities and other conveyor belt systems with intelligent smart devices and scanning systems that detect every book by its barcode and other identifiers.
This not only helps us in segregating the book according to the market and everything else but also prevents errors.
We can proudly say that the Orange printing facility has zero errors as of today.
If we have an error then there is already a policy in place to stop the operation in that area and fix the error. We do not want our readers to spend money and get the wrong book.
After the printing process is done, it is sent to the warehouse.
THE ORANGE WAREHOUSE
The orange warehouse is a complex facility that houses an excellent team of warehouse experts who makes sure that every palette is nicely stacked and that there is no damage to the book.
We have to ensure this because damage means a loss, we do not sell damaged books to anybody no matter the market or no matter how much people are willing to pay.
Our reputation is what matters.
After the books had been palletized and stacked according to their destination, they are stored in the warehouse until the order and the trucks come in.
We primarily send out our books to three different avenues.
- The first place and the most prominent place where we send out is called the brick and motor distribution.
This is called brick and motor because this is the entire offline distribution chain which consists of different other elements.
- The second most prominent area of distribution is our personal website sales.
This is where we sell our books directly to the customer and this is where we have our very own tie-up with a delivery partner.
Upon order, the delivery partner directly picks up the book from the warehouse and takes it to the customer.
This is also the place where you can expect to get the best discounts because it is coming directly from us and not exchanging any hands.
- The third area of distribution is online distribution.
There are many different organisations that we categorised under online distribution and we shall talk about them in a while.
Online distribution is slowly but surely becoming quite popular as a destination of sales for books from popular online stores.
It is quite encouraging to see that Orange Publishers are still remaining prominent in the online world.
Let us talk about the three important points of sales from the warehouse.
WHOLESALERS AND BOOKSTORES
After the books have been categorised and palletized in the warehouse, they are either sent directly to the wholesalers or sent to smaller regional warehouses from which they are picked up by wholesalers.
We have an incredible understanding with our wholesalers as they have been with us for decades and we have helped each other grow in the book industry.
After the books have been picked up by the wholesalers, they are then sent to the individual bookstores.
It is often the case that if a book store has good demand then they can bypass the wholesaler and get the books directly from us, but it is only with the biggest book store names in Kolkata.
After the bookstore, it reaches the final destination after this long journey and that is in the hands of our readers.
ORANGE PUBLISHERS WEBSITE
We have had our website for nearly 20 years and all these years we have only seen an increase in the demand for books from our main website.
We not only have the most exciting discounts and offers but we have an excellent catalogue of all the books that are published by us on our main website.
Not just that because we also have all the other information regarding new releases and revised editions and everything else there is to know about any book published by Orange Publishers.
If you are an Orange Publishing book fan then you definitely use our main website because it is there that you can get all the details about the book and much more.
Online retailers are becoming quite relevant in our book sales strategy as people are increasingly turning online to buy their books.
We do not have a special deal with any particular online retailer and we have our Orange books sold in nearly every prominent online retailer.
The process is that in the online space we become the sellers and therefore whenever an online order comes the books are picked up directly from our main warehouse.
It is often the case that if we have distributed all the books from the main warehouse and we have no stock then sometimes the books can even be picked up from our trusted wholesalers, but it is rare.
This was the entire Orange book distribution network and if you found this blog interesting then we would suggest that you stay tuned for other interesting blogs here.