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Much has been said about digital marketing and how it works, strategies to use to improve ranking and promote your brand.
Over the years, only few marketers have come to realize that despite the advancement in technologies, and the impacts of the internet on marketing, the principles of any successful marketing approach has not changed.
The rules of good marketing offline also apply in the digital space.
Here today, we recommend considering the following 7 rules when developing your digital marketing strategies.
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1. Reach
Before content and conversion optimization, you should invest time in expanding your reach.
For a few visitors, the great effort in terms of content is rarely worthwhile. Therefore, concentrate at the beginning on content topics with a wide range, which your target groups are also active users.
2. Segmentation
Customer knowledge helps you to enter into dialogue with your customers in a way that is tailored to your target group or even completely individualized.
It gets particularly exciting when you enrich your master data with transaction data from the web, marketing automation or social media.
The resulting profiling supplements your classic target group segmentation with the aspect of “purchase interest”.
Anyone who has a latent interest in your products will also be interested in them online, says businesspally boss.
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Thanks to modern tracking measures, you can now determine the digital footprint of your potential customers very precisely.
3. Differentiation
“One size fits all” only works if all your customers have the same needs, wishes and preferences.
Therefore, adapt the content of your campaigns to different target groups and also evaluate the success according to these.
In this way, you can continuously develop your content to suit the target group and selectively build up more target group knowledge.
4. “Content is king”
Whether analog or digital: you can only inspire your target group with hot content or convince them of your company.
So share your know-how with your customers and sooner or later you will be rewarded for it.
5. Multi-stage
One-stage campaigns, that is, using a call center or a mailing campaign, for example, without integrating other instruments, rarely bring the desired success.
The choice of instruments, with a view to range but also conversion, should be carefully considered.
Even “digital only” is rarely adequate to reach your entire target group.
Hardly all of your customers will only obtain digital information and buy.
Rather, media affinities from the Techpally studies or the digital usage behavior on your platforms should be empirically compared and taken into account.
6. Integrated Marketing
According to Techpally marketing agency, new media also requires that you involve your marketing and sales teams in the change process.
In addition, marketing and sales campaigns should be synchronized.
If sales don’t have a plan of what your marketing is doing and vice versa, it will be difficult for both departments to pull together.
7. Continuity
Far too often we observe companies that jump on a new trend without seriously examining it.
Don’t jump on every train, but if you jump on one, stay on it for a moment, business pally boss opined.
It’s highly unlikely that your first post will go viral or that you’ll be the first to launch the best blog in the world.
Constant optimization and the associated learning process increase the quality of the content, while recognition and awareness increase continuously.
Conclusion
Of course, the above list is by no means exhaustive and also no guarantee of success.
Nevertheless, it is often the simple things that are neglected in daily business.
Especially in B2B marketing, lead management, segmentation and personalization of media communication make a significant contribution to the success or failure of your sales force.
Who can afford to send off their sale today without accompanying measures? The cold acquisition costs often far exceed the annual contribution margin or the customer lifecycle value.
Therefore, you should use instruments with a lower CPM (cost per thousand contacts) at the beginning of your customer journey.
Above all in digital marketing CPX campaigns and organic search engine optimization.
